The Buy Croatia concept implies arrangement of business meetings between Croatian tourist participants (tour operators, travel agencies, hotels...) and foreign tourist participants.
The business workshops and business meetings will be held between Croatian tourist participants and foreign tourist participants for the purpose of increasing Croatia’s coverage in foreign tourist participants’ brochures and enhancing the diversification of the tourist offer presently available on the market. These meetings will be held in (Buy) Croatia and the foreign tourist participants will visit Croatia as our guests. A limited number of foreign tourist participants were invited to the working meeting in Croatia to:
* learn about the destination and experience the tourist products and quality of the offer,
* meet with service suppliers (accommodation operators, incoming agencies, product specialists, etc.),
* negotiate purchases of services and/or packages.
The meetings will be arranged several times a year and will include trips to learn about the destination.
As a result of the Strategic marketing plan for specific aims (sailing, culture and touring, continental tourism), specialist business workshops will be organised.